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On its website, it boasted of being ‘the number one dating agency in the UK’ with branches in several major cities.‘Elect Club is an exclusive social network for attractive, dynamic, eligible professionals looking for a serious relationship,’ it said.‘We have set the standard in discreet, selective and personalised introductions.’The firm, or ‘niche introduction agency for attractive professionals’ as it described itself, even offered a special service for the over-40s and the company boasted it had been featured in glossy magazines including Grazia and Cosmopolitan.She says: ‘I thought I had better play ball and go along on at least one date, otherwise they would say I hadn’t tried.’They met at Sloane Square, in Chelsea, where Terry emerged from the Underground station wearing an anorak and carrying a rucksack.
Pressed on how NLP might make them more expert in matchmaking, Ms Guennifa said: ‘I’m not saying it makes us any better.
It’s not a selling point, it’s just something I’ve done that means something to me.’Karen Mooney, press officer for the Association of British Introduction Agencies (ABIA), said: ‘People should check before they sign up to any dating agency to make sure it is a member of ABIA, which has a strict code of practice.’ Ms Mooney, who founded Sara Eden Personal Introductions in 1988, said: ‘Companies love to boast that they can do matchmaking but a dating agency is a complicated business.
If you are 25 you can have two dates a week ,but when you are in your 40s with specific requirements it is more difficult.’Asked whether she accepted that while he may have paid another less upmarket agency a fee, that was not the same thing as having paid to join Elect, Ms Guennifa said: ‘We don’t judge people on their assets.’‘I don’t personally take credit for successful relationships between two people,’ she said.
‘I have messed up relationships myself and that wasn’t the fault of the friend who made the introduction.
We have three divisions, each passionate and determined to meet the needs of all their members.