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“That’s the real issue—how happy are people with their interactions on the dating sites,” says Scott Kominers, a lecturer in economics at Harvard University.
On a site like Ok Cupid anyone can send you a message, whereas on the free app Bumble or on Tinder or e Harmony, only people you are matched with can get in touch.
Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.
Inspired by Jiayuan.com, the largest online dating site in China, he thinks dating sites would have happier customers overall if they did away with their current pricing models and charged users per message sent.
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