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Instead of attempting to make a "dream couple" between two extremely attractive people, Average Joe tried to get 16 to 18 ordinary men to win over the heart of a beauty queen.
The men were what the producers considered to be average in appearance, with many being overweight or underweight and nerdy, or awkward in their behavior and personalities.
(The second series, taped before the first one aired, also contained this element, thus avoiding the problem associated with the second season of Joe Millionaire.) Halfway through the show, several handsome suitors appear and compete against the average Joes.