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While the bot revolution is still in the early phase, many believe 2016 will be the year these conversational interactions take off.
Laurie Beaver, research associate for BI Intelligence, has compiled a detailed report on chatbots that explores the growing and disruptive bot landscape by investigating what bots are, how businesses are leveraging them, and where they will have the biggest impact.
These will include providing it with more real-world knowledge and common sense, giving it motivations (needs, likes and dislikes), and enabling it to perform simple reasoning.
We will also be enabling the chatbot to be personalized, so that when a limited edition chatbot is “born” it will already know a lot about its user and will be attracted to its user’s personality, background and other characteristics.
Kik's success in bolstering its user engagement demonstrates how bots can serve as a lucrative and effective engagement tool for businesses and brands.