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Understanding how long a business has been around can better help you understand it’s success.
In the example below, we can see that the domain was registered April 22nd of 2010: Note: Keep in mind that the Creation Date doesn’t always represent the date that the business was started, as it could have been registered, bought and sold long before the business that currently exists on the domain. What does their social following/interaction look like?
With your selected product and niche evaluated as well as confidence in potential market demand, it's time to take a look at the competitive landscape.
Just because you have a great product and there appears to be demand, there may also be fierce competition which you're going to want to be well aware of before proceeding.
In the example below this business seemingly had a strong social following on the surface: Facebook: Twitter: Although these numbers look impressive, it’s easy to see that this account isn't totally authentic and the numbers are inflated.