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"However, the vast majority of people mate with demographically similar partners anyway, so such findings aren't especially useful in helping dating sites narrow a client's pool of potential partners." The Times piece goes on to say, "None of this suggests that online dating is any worse a method of meeting potential romantic partners than meeting in a bar or on the subway.

But it's no better either." So an algorithm isn't smart enough to figure out if two strangers are soulmates. "Mainly, online dating sites give you more options beyond your existing social network that you wouldn't have had otherwise," Eastwick said.

But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made $153 million in Canada in 2014.

Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms.

"However, upon a face-to-face meeting, most of this list goes out the window — people instead rely on their gut-level reaction to another person." The other problem, according to the research, is the emphasis placed on clients' similarities.

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